Friday, May 04, 2012

Searching the Internet for "Medical Assistant" - Is Google Search Still Relevant?


When I enter the search term medical assistant into any search engine query box, I essentially mean "what is a medical assistant", not medical assistant jobs, medical assistant training, or one page that gives me a general blah-blah-blah rewritten from the authority sites to get users to click on their over-optimized ads.

At this moment, the 1st page results for "medical assistant" is not good and I am sad to see Google has strongly affected the rankings of, which used to be the top ranking, most active site for aspiring and seasoned medical assistants on the Web. We don't sell anything...we only provide pertinent, expert written information users seek and use.

Over the years we, here at, the leading website for medical assistants have received many UNSOLICITED emails from happy users, who spontaneously send us comments of appreciation, such as this one from 05.01.2012:

"I just wanted to tell you I found your site. Medical Assistant NET provides clear information that I find helpful."

Christi S....., RN
Nursing Department Manager
Gr.... Pa.... Clinic, LLP
495 SW Ramsey Ave.
Grants Pass, OR 97527

Users who type medical assistant are usually looking for a definition. After the so called Panda and the latest Penguin algorithm changes at Google, their search results are a real mess, and I mean truly. For example, when I search for a simple query, such as "medical assistant", I do not mean medical assistant job, medical assistant school, medical assistant training, or a one page blah-blah page to rank the site. Unfortunately, looking at Google, many authority sites that define the search term and offer original informational content for the said key word are virtually gone, even the Bureau of Labor (BLS) page for “medical assistant”, and that is sad.

I have already changed my default search engine to BING as its results are much better. I also like DuckDuckGo. Google’s layout is way too messy for me – cluttered up by dozens of ads top and right, shopping results, images, then predictably all the big name stores, plus eBay and Wiki… Come to think of it, it’s not just the layout, the results are a mess and do not feature sites that deliver usable content for the user.

1 comment:

Anonymous said...

GREAT article... check this out! The Google results are now so bad you wont even find SPECIFIC names or SPECIFIC companies on the first page anymore, such as C & T Recycling, but if you search for C & T Recycling, or a specific name on Yahoo (or Bing) they are right on the mark.